1. Data Protection at a Glance
The following gives a simple overview of what happens to your personal information when you visit our website. Personal information is any data with which you could be personally identified. You can find detailed information on the subject of data protection in our data protection declaration as provided under this text.
Data Collection on our Website
Who is responsible for the data collection on this website?
Data are processed on this website by the website operator. The operator's contact details can be found in the website's required legal notice.
How do we collect your data?
On the one hand, your data will be collected when you communicate it to us. This could, for example, be data you enter on a contact form.
Other data is collected automatically by our IT systems when you visit the website. This data is primarily technical data such as the browser and operating system you are using or when you accessed the page. This data is collected automatically as soon as you enter our website.
What do we use your data for?
Part of the data is collected to ensure the proper functioning of the website. Other data can be used to analyse how visitors use the site.
What rights do you have regarding your data?
You always have the right to request information about your stored data, where it came from, who received it, and why it was collected, at no expense to yourself. You also have the right to request that it be corrected, blocked, or deleted. To do this, or if you have any other questions about data protection, you can contact us at any time using the address given in the legal notice. You also have the right of appeal to the competent supervisory authority.
Analytical Tools and Tools of Third Parties
2. General Notes and Mandatory Information
When you use this website, various items of personal data are collected. Personal data is data with which you can be personally identified. This data protection declaration explains which data we collect and what we use it for. It also explains how and for what purpose this is carried out.
Please note that data transmitted via the Internet (e.g. via email communication) may be subject to security breaches. Complete protection of data against unauthorised access by third parties is not possible.
Note on the Body Responsible
The body responsible for data processing on this website is:
IVARIO Dienstleistungen GmbH
22761 Hamburg, Germany
Email: [email protected]
The body responsible is the natural or legal person who – alone or together with others – decides on the purposes and means of processing personal data (e.g. names, email addresses, etc.).
Revocation of your Consent to Data Processing
Many data processing operations are only possible with your express consent. You can revoke any consent that you have issued at any time. An informal email making this request is sufficient. The legality of the data processing carried out up to the time of the revocation remains unaffected by the revocation.
Right of Appeal to the Competent Supervisory Authority
In the event of breaches of data protection law, the data subject has the right to lodge a complaint with the competent supervisory authority. The supervisory authority responsible for data protection issues in the UK is the Information Commissioner's Office. To contact the Information Commissioner's Office, click here: https://ico.org.uk/global/contact-us/
Right to Data Portability
You have the right to obtain data which we process automatically on the basis of your consent or in fulfilment of a contract transmitted to you or to a third party in a common, machine-readable format. If you request the direct transfer of the data to another person with responsibility, this will only be carried out insofar as it is technically feasible.
SSL or TLS Encryption
This site uses SSL or TLS encryption for security reasons and to protect the transmission of confidential content, such as orders or enquiries that you send to us as the site operator. You can recognise an encrypted connection in your browser's address line when it changes from "http://” to "https://” and by the lock icon in your browser line.
If SSL or TLS encryption is activated, the data you transfer to us cannot be read by third parties.
Encrypted Payment Transactions on this Website
If you enter into a paying contract which requires you to send us your payment information (e.g. your account number for direct debits), we will require these data to process your payment.
Payment transactions using common means of payment (Visa/MasterCcard, direct debit) are only made via encrypted SSL or TLS connections. You can recognise an encrypted connection in your browser's address line when it changes from "http://" to "https://" and by the lock icon in your browser line.
In the case of encrypted communication, any payment details you submit to us cannot be read by third parties.
Information, Blocking, Deletion
Within the framework of the applicable legal provisions, you have the right at any time to receive information free of charge about your stored personal data, its origin and recipient(s) and the purpose of the data processing and, if applicable, a right to the correction, blocking or deletion of this data. You can contact us at any time regarding this or any other questions using the address given in our legal notice if you have further questions on the topic of personal data.
Objection to Advertising Mails
We hereby object to the use of contact data published within the scope of the imprint obligation for the sending of unsolicited advertising and information material. The operators of these pages expressly reserve the right to take legal steps in the event of the unsolicited submission of advertising information such as spam emails.
3. Data Collection on our Website
Most of the cookies we use are so-called "session cookies." They are automatically deleted after your visit. Other cookies remain in your device's memory until you delete them. These cookies allow us to recognise your browser when you visit the site again.
Server Log Files
The website provider automatically collects and stores information in so-called "server log files", which your browser automatically transmits to us. These are:
- Browser type and browser version
- Operating system used
- Referrer URL
- Host name of the accessing computer
- Time of the server request
- IP address
This data is not combined with other data sources.
The basis for the data processing is Art. 6, para. 1(f) of the General Data Protection Regulation (DGPR), which permits the processing of data for the fulfilment of a contract or pre-contractual measures.
If you use our contact form to send us an enquiry, the details you enter on the form, including the contact details entered, will be stored by us for the purpose of dealing with your enquiry and in case of any follow-up questions. We do not share this data without your permission.
The data entered in the newsletter registration form will therefore be processed exclusively on the basis of your consent (Art. 6 para. 1 lit. a GDPR). You may revoke your consent at any time. An informal email making this request is sufficient. The data processed before we receive your request may still be legally processed.
We will retain the data you provide on the contact form until such time as you request its deletion, revoke your consent for its storage, or the purpose for its storage no longer pertains (e.g. after processing your inquiry). Any mandatory statutory provisions, especially those regarding mandatory data retention periods, remain unaffected by this provision.
Comment Function on this Website
For the comments function on this page, not only your comment, but also details of the time the comment was created and – if you do not post anonymously – the user name that you have selected will be stored.
How long comments are stored for
Comments and associated data (e.g. IP address) are stored and remain on our website until the content commented upon has been completely deleted or the comments are required to be removed for legal reasons (libel, etc.).
The comments are stored on the basis of your consent (Art. 6, para. 1 lit. a GDPR). You may revoke your consent at any time with future effect. An informal email making this request is sufficient. The data processed before we receive your request may still be legally processed.
Processing of Data (Customer and Contract Data)
We collect, process, and use personal data only insofar as it is necessary to establish, formulate, or modify legal relationships with us (master data). This is carried out on the basis of Art. 6, para. 1(b) of the GDPR, which permits the processing of data for the fulfilment of a contract or pre-contractual measures. We collect, process and use your personal data about the use of our website (usage data) only to the extent required to enable you to access our service or to bill you for the same.
The customer data that is collected will be deleted after the completion of the order or termination of the business relationship. Statutory retention periods remain unaffected.
Data Transmission upon Contract Conclusion for Online Shops, Dealers and the Dispatch of Goods
We transmit personal data to third parties only if this is necessary within the context of contract processing, for example to the companies entrusted with the delivery of the goods or the credit institution commissioned with payment processing. Your data will not be transmitted for any other purpose unless you have given your express permission to do so. Your data will not be disclosed to third parties for advertising purposes without your express consent.
The basis for the data processing is Art. 6, para. 1(b) of the General Data Protection Regulation (DGPR), which permits the processing of data for the fulfilment of a contract or pre-contractual measures.
Data Transmission upon Contract Conclusion for Services and Digital Content
We transmit personally identifiable data to third parties only to the extent required to fulfill the terms of your contract with us, for example, to banks entrusted to process your payments.
Your data will not be transmitted for any other purpose unless you have given your express permission to do so. Your data will not be disclosed to third parties for advertising purposes without your express consent.
The basis for the data processing is Art. 6, para. 1(b) of the General Data Protection Regulation (DGPR), which permits the processing of data for the fulfilment of a contract or pre-contractual measures.
4. Analysis Tools and Advertising
This website uses functions of the web analysis service Google Analytics. The provider is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.
Google Analytics uses so-called "cookies". These are text files that are stored on your computer and enable an analysis of your use of the website.
Google Analytics cookies are stored on the basis of Art. 6 para. 1 lit. f GDPR. The website operator has a legitimate interest in analysing user behaviour in order to optimise both its website and its advertising.
We have activated the IP anonymisation function on this website. As a result, your IP address will be shortened prior to transmission by Google within the member states of the European Union or in other signatory states to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server and shortened there. On behalf of the operator of this website Google will use this information in order to evaluate your use of this website for the purpose of compiling reports on website activities and to provide further services to the website operator in connection with the use of the website and the Internet. The IP address transmitted by Google Analytics from your browser is not combined with other data by Google.
You can prevent the saving of the cookies by making corresponding adjustments to your browser software; we do however point out that in this case you may not be able to use all functions of this website to their full extent. You can also prevent the data generated by cookies about your use of the website (incl. your IP address) from being passed to Google, and the processing of these data by Google, by downloading and installing the browser plugin available at the following link: https://tools.google.com/dlpage/gaoptout?hl=en.
Objection to Data Collection
You can prevent the collection of your data by Google Analytics by clicking on the link below. An opt-out cookie is set which prevents the collection of your data during future visits to this website: Deactivating Google Analytics.
Order Data Processing
We have concluded a contract with Google on contract data processing and fully implement the strict requirements of the German data protection authorities with respect to the use of Google Analytics.
Demographic Characteristics of Google Analytics
This website uses the "demographic features" function of Google Analytics. This enables reports to be created that contain statements about the age, gender and interests of the visitors to the site. This data comes from interest-related advertising by Google and from visitor data of third parties. This data cannot be associated with a specific individual. You can deactivate this function at any time via the display settings in your Google Account or generally prohibit the collection of your data by Google Analytics as described under "Objection to data collection".
Google Analytics Remarketing
Our websites use the Google Analytics Remarketing functions in conjunction with the cross-device functions of Google AdWords and Google DoubleClick. The provider is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.
This function enables the linking of advertising target groups created with Google Analytics Remarketing to the cross-device functions of Google AdWords and Google DoubleClick. This allows advertising to be displayed based on your personal interests, identified based on your previous usage and surfing behaviour on one device (e.g. your mobile phone), on other devices (such as a tablet or computer).
Once you have given your consent, Google will associate your web and app browsing history with your Google Account for this purpose. In this way, any device that signs in to your Google Account can use the same personalised promotional messaging.
In order to support this function, Google Analytics records Google-authenticated user IDs that are temporarily linked to our Google Analytics data to define and create target groups for cross-device advertising.
You can permanently object to cross-device remarketing/targeting by disabling personalised advertising in your Google Account by following this link: https://www.google.com/settings/ads/onweb/
The data collected in your Google Account is only summarised on the basis of your consent, which you can issue or revoke at Google (Art. 6, para. 1(a) of the General Data Protection Regulation (GDPR). In the case of data collection processes that are not merged into your Google Account (e.g. because you do not have a Google Account or have objected to the merging), the collection of data is based on Art. 6, para. 1(f) of the GDPR. The justified interest results from the fact that the website operator has an interest in the anonymised analysis of the website visitors for advertising purposes.
Google AdWords and Google Conversion Tracking
This website uses Google AdWords. AdWords is an online advertising program of Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland ("Google").
Within the framework of Google AdWords, we use so-called conversion tracking. When you click on an advertisement placed by Google, a conversion tracking cookie is set. Cookies are small text files that the Internet browser stores on the user's computer. These cookies are no longer valid after 30 days and are not used for the personal identification of the users. If the user visits certain pages of this website and the cookie has not yet expired, Google and we can recognise that the user clicked on the advertisement and has been forwarded to this page.
Each Google AdWords customer receives a different cookie. The cookies cannot be tracked via the websites of AdWords customers. The information collected using the conversion cookie is used to generate conversion statistics for AdWords customers who have opted for conversion tracking. Customers see the total number of users who clicked on their ad and were redirected to a page with a conversion tracking tag. However, they do not receive any information that personally identifies users. If you do not wish to participate in the tracking process, you can object to such use by easily de-activating the Google Conversion Tracking cookie in your Internet browser under the User Settings. You will then not be included in the conversion tracking statistics.
"Conversion cookies" are stored on the basis of Art. 6, para. 1(f) of the General Data Protection Regulation (GDPR). The website operator has a legitimate interest in analysing user behaviour in order to optimise both its website and its advertising.
Bing Ads Conversion Tracking
Our website also uses the Conversion Tracking of the Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA (Microsoft). Microsoft Bing Ads places a cookie on your computer (conversion cookie) if you have accessed our website via a Microsoft Bing advertisement. Microsoft Bing and we can see in this way that someone has clicked on an advertisement, has been redirected to our website and reached a previously defined target page (conversion page). We only see the total number of users who clicked on a Bing advertisement and were then redirected to the conversion page. No personal information about the identity of the user is disclosed. If you do not wish to participate in the tracking process, you can also reject the setting of a cookie which is required for this – for example using a browser setting that generally deactivates the automatic setting of cookies. In addition, Microsoft may be able to track your usage behaviour across multiple electronic devices through so-called cross-device tracking and is therefore able to display personalised advertising to you on or in Microsoft Web pages and apps. You can disable this behaviour at https://account.microsoft.com/privacy/ad-settings/signedout?lang=en-GB.
For more information on data protection and the cookies used at Microsoft Bing, please visit the Microsoft website at https://privacy.microsoft.com/en-gb/privacystatement.
Use of the Facebook Pixel
On the basis of the legitimate interest (Art. 6, para. 1 (f) of the GDPR) we use the so-called Facebook pixel without the custom audience comparison of Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland ("Facebook").
When you visit our pages, a direct connection is established between you and Facebook. We therefore have no influence on the content or scope of the information that Facebook collects.
The purpose and scope of the data collection and the further processing and use of the data by Facebook, as well as the associated rights and setting options for the protection of the privacy of the users can be found on the following website: https://www.facebook.com/about/privacy/
If you are a Facebook member and do not want Facebook to collect data about you through this online service and link it to your Facebook stored member data, you must log out of Facebook before using our online service and delete your cookies.
At the address https://www.facebook.com/settings?tab=ads, you have the opportunity to object to the use of your data by Facebook and opt out of such use.
The use of Facebook also includes the transfer of data to the parent company of Facebook, i.e. Facebook Inc., Deborah Crawford 1601 Willow Road Menlo Park, California 94025, USA. No adequacy decision has been issued by the European Commission. However, Facebook Inc. is a member of the EU-US Privacy Shield.
Further information on the EU-US Privacy Shield can be found at this address: https://www.privacyshield.gov
Use of Hotjar
If you do not consent to Hotjar saving your customer profile or information related to your visit on our website and you do not consent to the use of Hotjar Tracking Cookies on other websites, you can click on this link to opt out.
Web analysis by Matamo (formerly PIWIK)
On our website we use the open source software tool Matomo (formerly PIWIK) to analyse our users’ browsing habits. The software deposits a cookie on the user’s computer (see above for more info on cookies). If parts of our website are accessed, the following data is stored:
• (1) Two bytes of the IP address of the system used to access the website
• (2) The website accessed
• (3) The website which the user originally accessed our website from (referrer)
• (4) The subpages accessed from the website
• (5) The length of time spent on the website
• (6) How often the website was accessed
The software ensures that the IP addresses are not stored completely and masks 2 bytes of the IP address (e.g. 192.168.xxx.xxx). This makes it impossible to match the abbreviated IP address to the computer used to access it.
belboon Affiliate Program (belboon GmbH)
We belong to the affiliate program “belboon” of belboon GmbH, Weinmeisterstr- 12-14, 10178 Berlin (subsequently referred to as ‘belboon’). As part of its services, belboon stores cookies on the user’s device when a visitor clicks on an ad containing the affiliate link in order to document transactions (e.g. sales leads). These cookies serve the sole purpose of enabling the success of an advertising medium to be assessed and correctly billed. In addition, belboon uses so-called “tracking pixels” which allow information such as visitor traffic to be evaluated.
The information provided by cookies and tracking pixels about the use of this website (including the IP address) and the delivery of advertising formats are transferred to a server by belboon and stored there. Belboon is able to identify that the affiliate link on that website has been clicked on. Belboon can, in certain cases, pass this (anonymous) information on to contracting parties, however data such as IP addresses are not saved together with other data. If the information also contains personal data, the processing described occurs on the basis of our legitimate financial interest in handling commission payments with belboon in accordance with Art. 6 para. 1 lit. f of the GDPR.
Further information on belboon’s use of data can be found in belboon’s data protection statement at https://www.belboon.com/en/about-us/privacy/
If you would like to block the analysis of user behaviour via cookies, you can set your browser to inform you when cookies are used and decide on an individual basis whether to accept cookies, only accept them in certain cases, or reject them altogether.
Where required by law, we have obtained your consent for the processing of your data described above in accordance with Art. 6 para. 1 lit. GDPR. You can revoke your consent at any time. To revoke your consent, please follow the procedure described above.
Legal basis for the processing of personal data
The legal basis for the processing of users’ personal data is Art. 6 para. 1 lit. f GDPR.
Purpose of data processing
The processing of personal data allows us to analyse our users’ browsing habits. By evaluating the acquired data, we are able to compile information about the use of individual components of our website. This helps us to constantly improve our website and its user friendliness. These purposes also include our legitimate interest in processing the data in accordance with Art. 6 para. 1 lit. f GDPR. By making the IP address anonymous, the users’ interests in the protection of their personal data is sufficiently taken in consideration.
Duration of data storage
The data is deleted as soon as it is no longer necessary for our recording purposes. In this case this means fourteen months.
Revocation and removal options
We offer the users of our website the option to opt out of the analysis. To do this, please follow the appropriate link. Doing this will ensure that if a cookie is stored on your system again, our system will receive a signal not to save the user’s data. If users delete the cookie from their system in the meantime, they need to enable the opt-out cookie once more. More information on the privacy settings of Matamo software can be found by clicking on this link: https://matomo.org/docs/privacy/
5. Plugins and Tools
Our website uses plugins from YouTube, which is operated by Google. The operator of the pages is YouTube LLC, 901 Cherry Ave., San Bruno, CA 94066, USA.
If you visit one of our pages which feature a YouTube plugin, a connection is established to the YouTube servers. The YouTube server is then informed about which of our pages you have visited.
If you are logged in to your YouTube account, YouTube allows you to associate your browsing behaviour directly with your personal profile. You can prevent this by logging out of your YouTube account.
YouTube is used in the interests of making our online presence more attractive. This represents a legitimate interest within the meaning of Art. 6 para. 1 lit. f of the General Data Protection Regulation (GDPR).
Google Web Fonts
For the uniform representation of fonts, this page uses web fonts provided by Google. When you open a page, your browser loads the required web fonts into your browser cache in order to display texts and fonts correctly.
When you call up a page of our website which contains a social plugin, your browser makes a direct connection with Google servers. Google is therefore aware that our web page was accessed via your IP address. The use of Google Web fonts is done in the interest of a uniform and appealing presentation of our website. This represents a legitimate interest within the meaning of Art. 6 para. 1 lit. f of the General Data Protection Regulation (GDPR).
If your browser does not support web fonts, a standard font is used by your computer.
6. Online Marketing and Partner Programs
Amazon Affiliate Program
"Amazon cookies" are stored on the basis of Art. 61(f) of the General Data Protection Regulation (GDPR). The website operator has a justified interest in this, as the amount of its affiliate remuneration can only be determined by the cookies.
Information about Firstlead GmbH / ADCELL Partner Program
You can object to the transfer of data to ADCELL by following this link: https://www.adcell.de/datenschutz
7. Payment Providers
On our website we offer payment via PayPal among others. This payment service is provided by PayPal (Europe) S.à.r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg (hereafter referred to as "PayPal").
If you choose to pay via PayPal, the payment details that you have entered will be transferred to PayPal.
The transfer of your data to PayPal is based on Art. 6, para. 1(a) of the GDPR (consent) and Art. 6, para. 1 (b) of the GDPR (processing to fulfil a contract). You have the opportunity to revoke your consent to data processing at any time. Revocation does not have any impact on the effectiveness of past data processing operations.